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Apple has made it semi-official that song previews in iTunes will be increased from the current 30 seconds, to 90 seconds. Before we start talking about free music, this change will only be applied to songs which are at least 2 minutes and 30 seconds in length. Songs less than 2 minutes and 30 seconds in length will retain their current 30 second preview. Here is a copy of what was sent to music labels this week.

The question is, will longer previews lead to more purchases?

Posted in: Apple, Article, General, iTunes, Music

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